I thought "what would I do if McDonald's came to me with a blank slate and asked me to come up with an edgy 360 campaign for them?"
I wanted to do something that turns the category on its head a little - something easy. I don't talk about the smile, or the food. I talk about a new angle:
Bribery.
#McBribe.
Every day parents use a visit to McDonald's as a way to bribe their kids for various reasons. Sometimes it's just for a little bit of quiet. Or to clean up their room. Etc.
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Every parent does it. But no one admits it. From time to time we all bribe our kids. And no bribe is more effective than the promise of Mcdonald’s. So, we're creating a vine contest where parents can come together and submit their best #McBribes.
Winner receives a year of free Happy Meals!!! Submit yours now.
https://vine.co/v/MO2qwOQLa1D
