Eva’s Place, Eva’s Satellite, and Eva’s Phoenix provide safe space and support for 123 homeless youth aged 16-24 every night. Each facility is designed to help youth with their unique circumstances transition out of homelessness and on to independent living. Eva’s staff work with each homeless youth to develop a personalized action plan. This plan is designed to empower each young person to achieve both short and long-term personal and career goals. This intake, assessment and screening process considers the whole person: mental, physical and aspirational. In this spot, a homeless youth tells the real story behind the scenes of the photos they post on social media.

Client: Eva's

Advertising Agency: Elemental Inc.

Executive Creative Director: Brent Wardrop

Creative Director: Matt Sadowski

Copywriter: Kevin Hamilton

Art Director: Sam Bailey

Group Account Director: Dustin Brown

Account Manager: Lindsay Chase

Head of Production: Matt Sadowski

Producer, Director, Editor: Matt Sadowski